A single online platform for researching and planning all types of TV campaigns with automated data capture to implement and measure.
Objectivity + Measurement
Adalyser’s Spot Sync utility system uses both CARIA and BARB data to measure the success of your TV advertising campaigns. The lightweight tracking code automatically collects all web and app responses and prices your schedules. Adalyser’s real-time attribution models provide an objective measurement of your TV advertising effectiveness.
It’s all about efficiency
Every part of Adalyser is designed to optimise your TV advertising process. Measurement doesn’t need to be a time-consuming technical hurdle. In fact, with Adalyser’s media measurement solutions, you can be up and running in just a few minutes.
Understand the customer journey
Adalyser’s TV ad tracking tags follow every step of the customer’s journey. So you can see how TV drives traffic and how that traffic converts into enquiries, sales and purchases.
Calculate baseline traffic
Adalyser's tracking system works, even when you are not. The machine-based attribution models calculate all baseline traffic for precise attribution. You need to see exactly what's working for your TV advertisement - and what's not. Take a look at your TV advertising effectiveness statistics, and make sure your campaign comes out on top.
Combine linear and digital
Adalyser tracking software automatically collects digital impressions and loads digital and linear airtime into a single hybrid campaign.
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