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4Sales Greenhouse Fund

The 4Sales Greenhouse fund is a £3 million initiative to support small and medium sized businesses that have never advertised on TV before through match-funded commercial airtime across Channel 4’s portfolio.

The unique £3m airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins to emerge from lockdown. 4Sales match brands’ investments with the same value of free airtime, helping them to benefit from the current heightened value of TV advertising. In order to qualify, brands will commit to their campaigns being exclusive to Channel 4 for six months.

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About the fund

The fund exists to help those brands who have not been able to take advantage of the huge rewards offered by TV advertising due to the perceived initial investment required.
 

Through the Greenhouse Fund, 4Sales match your brands’ spend with the same value of free airtime. In order to qualify, you will have to commit to being exclusive to 4Sales for six months. Enquire today to find out if you qualify.

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Who are 4Sales?

 4Sales are the team who represent Channel4, More4, E4, Film4, C4 Owned and C4 Partner Channels and they are responsible for advertising across spot, sponsorship and partnerships.
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About Channel 4

 
Channel 4 is a publicly-owned and commercially funded UK Public Service Broadcaster (PSB), with a statutory remit to deliver high quality, innovative, alternative content that challenges the status quo. 

 

Channel 4 has the UK’s biggest free streaming service, All4, plus a network of 12 television channels featuring: Channel4, E4, More4, Film4, 4seven and The Box Plus Network, including 4Music

"Channel 4 + partner channels perform particularly well against an affluent ABC1 audience, creating brand awareness and at the same time driving web traffic"

Chris Lovell
Advertising Associates

Some of C4's key programmes include

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Grand Designs

Grand Designs is live on Channel 4 at 9pm on Wednesdays and available on All4 VOD for viewers to enjoy whenever they want to watch. Currently in its 22nd series, Kevin McCloud has presented Grand Designs since the series began in 1999.

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Great British Bake Off

The 13th series of The Great British Bake Off began on 13 Sept 2022. It is again presented by Noel Fielding and Matt Lucas and judged by Paul Hollywood and Prue Leith. GBBO is one of Channel 4's most popular series, reaching 1.2 million ABC1 adults every episiode.

Channel4 Gogglebox

Gogglebox

Gogglebox documents families and groups of friends who are filmed for their observations and reactions to the previous week's television from their own homes. The first series launched on 7 March 2013, and the show began airing its nineteenth series on 18 February 2022.

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All4

All4 is the Channel4 VOD streaming service. One of the key benefits of All4 is Contextual Targeting which means you are able to target viewers based on the type of programme they are viewing. With over 13,000 hours of content on All4 there are endless possibilities.

AVAILABLE AUDIENCES INCLUDE:

  • Entertainment, Drama, Comedy, Youth, Factual
  • Lifestyle, Boxsets, Reality, Modern Love
  • Classic Nostalgia, Young and Experimental
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Partner Channels

 
UKTV - Channel4 Partner Channels include: Drama, Dave, HGTV (Homes & Gardens), Yesterday, Alibi, Gold and Eden. 
 

The Box Plus Network - On the Box Plus Network, Channel4 Partner Channels include: 4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box.

Discovery - Channel4 Partner Channels include: HGTV, Really.

"The Greenhouse Fund is a fantastic initiative that enables new to TV advertisers to access matched funding across all channels and programming at a surprisingly low entry level. It has enabled us to introduce Prezzee, Jacuzzi, Gabriel Ash and Point-S Tyres to TV with phenomenal results."

Chris Lovell
Advertising associates