As a direct result of the partnership, NatWest & ITV have ringfenced a significant fund to give new or lapsed TV brands the opportunity to try TV advertising to help grow their business. Focused on helping businesses of all shapes and sizes grow.

Right now it’s even more crucial that brands are able to test and invest with confidence. This initiative is a stepping stone both for brands considering advertising on TV for the first time, and also for encouraging the return of brands who’ve been away for some time.

It’s a partnership based on a substantial like-for-like value incentive so that you can experience the effectiveness of ITV for your business at a lower cost, enabling you to measure the impact and scale up as a result.

Backing Business

How It Works

- Matched net budget for first 2023 airtime and VOD campaign to extend exposure and effectiveness. For example if a brand invests £50,000 , ITV will match the net investment of £50,000 to deliver a £100,000 campaign.

- Joint advertising copy featuring 'ITV Backing Business' brand to advertise the partnership and showcase ITV’s support for new and lapsed brands on ITV platforms.

- We will work with you on any campaigns after ITV Backing Business to build momentum from our learnings.

About ITV

An integrated producer / broadcaster consisting of ITV Studios and Media & Entertainment. ITV Studios create, own and distribute high-quality content for broadcasters and platform owners. Media & Entertainment distributes content across ITV channels and platforms, with increased focus on driving streaming viewing.

One of the biggest global creators, producers and distributors, over 55% of ITV Studios total revenue and 85% of ITV Studios external revenue is from outside the UK. 60 labels across 13 countries supplying over 200 channels and platforms. 285+ formats across format catalogues and 90,000+hours of active catalogue content.

Coronation Street

Coronation Street has defied the laws of time by remaining one of ITV's core programmes since 1960. Alongside Coronation Street has continued to maintain its position as the UK’s biggest soap shows (alongside ITV's Emmerdale). The show has been upgraded to a new hour long format in 2022. The soap currently airs 8-9pm on Mondays, Wednesdays and Fridays on ITV.

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I'm A Celebrity...Get Me Out Of Here!

The I’m A Celebrity…Get Me Out Of Here! 2022 final attracted a huge peak audience of 11.5 million viewers/ a 59% share of viewing - the highest peak audience of the year for an entertainment show, on any channel. The final show of the series averaged 10.1 million/53% share across the show - making it the highest rating final since 2018, and up by 3.6 million viewers on the audience to last year's final.

Love Island

The original Love Island started back in 2015 and is owned by ITV Studios and Motion Content Group Ltd and is distributed internationally by ITV Studios. The Israeli version of the hit show is the 26th of its kind around the world, following the announcement of Malta and Albania last week. The show has been commissioned in major markets ranging from the UK and USA to Italy and Germany and many more.

ITVX

ITVX launched in December 2022 with a selection of 20 themed channels, which are designed to offer a lean-back experience of watching a scheduled channel, and these channels will appear in the ‘live’ section of the service, directly below ITV’s six existing channels. The platform also includes hosting the world's-first British Sign Language (BSL) channel

AVAILABLE AUDIENCES INCLUDE:

- Entertainment, Drama, Comedy, Films, News
- Lifestyle, Boxsets, Reality, Modern Love
- Classic Nostalgia, ITVX Exclusives, Anime

ITV Backing Business