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Sky AdSmart

Nothing builds a brand like TV. Think of your favourite ad – it’s probably a TV ad right? AdSmart enables your business to reach your ideal audience, amongst world class content on the most trusted and effective advertising platform there is.

Also known as Addressable TV, Sky AdSmart is a revolutionary platform that allows you to target TV audiences on a postcode and demographic basis and make sure your product or service is relevant to viewers with amazing accuracy and efficiency.

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What is Sky AdSmart?

AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart allows businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise – reaching the right audience, in world class content, for a lot less than you might think
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How Does AdSmart Work?

We categorise your customers into different demographic profiles based on subscription info and third party Mosaic data (Experian), with 90+ mosaic profiles available to you, including age, status, affluence and household composition. With up to 32 regional and metropolitan areas that provide a local TV advertising framework that can even allow you to target your customers using postcodes.

This means that you can have a two week TV campaign for as little as £5,000, which is pretty much the same as a radio campaign, but much more effective. When it comes to creating and planning your media, you can pick specific TV channels that will have the most relevant impact on the viewer.

 

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About Sky TV

 
Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people nationally and globally. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and award-winning original content.

 

With 18 dedicated Sky channels and over 200 original programming including award-winning drama and comedy, there's plenty of choice. Set to open in 2022, Sky Studios Elstree will be the world’s most sustainable film and TV studio.

"Channel 4 + partner channels perform particularly well against an affluent ABC1 audience, creating brand awareness and at the same time driving web traffic"

Chris Lovell
Advertising Associates

Some of Sky TV's key programmes include

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House Of The Dragon

The prequel to the infamous TV series Game of Thrones. Set 200 years before the events of GOT, House of the Dragon tells the story of House Targaryen. Based on George R.R. Martin’s “Fire & Blood”. Starring Paddy Considine, Matt Smith and Olivia Cooke. The HBO show has so far proved more popular and better than its predecessor.

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Never Mind The Buzzcocks

Having originally aired between 1996 and 2015 on BBC Two, the iconic music panel show returns to Sky for another series. Host Greg Davies oversees proceedings with Daisy May Cooper, Noel Fielding and Jamali Maddix welcoming guest music and comedy stars as panellists each week to compete against each other on the show.

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Gangs of London

Gogglebox documents families and groups of friends who are filmed for their observations and reactions to the previous week's television from their own homes. The first series launched on 7 March 2013, and the show began airing its nineteenth series on 18 February 2022.

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Sky Channels

 
Sky TV has a host of channels including Sky News, Sky Atlantic, Sky Max, Sky Kids, Sky Arts, Sky Comedy, Sky Cinema, Sky Witness, Sky Replay, Sky Showcase, Sky Documentaries, Sky Crime, Sky Nature, Sky History, Sky Sports News, Sky Sports Mix, Sky Sports Racing and Sky News Arabia.

"The Greenhouse Fund is a fantastic initiative that enables new to TV advertisers to access matched funding across all channels and programming at a surprisingly low entry level. It has enabled us to introduce Prezzee, Jacuzzi, Gabriel Ash and Point-S Tyres to TV with phenomenal results."

Chris Lovell
Advertising associates